Check out this interview with the fellas who started a NEW line of gear called Addiction Clothing. Shouts to WWW.ROTTINGTELEVISION.COM who did the interview. Make sure you check out WWW.ADDICTIONSTORE.COM and follow them on twitter @addictioncloth
Just read this short article that was on the New York Times about a new possible way of measuring an artists success in the music industry, shouts to my boy DJ Raize who sent it to me. enjoy…..
Platinum Is So Passé. In iTunes Era, the Singles Count.
By JOSEPH PLAMBECK
By traditional measures, the British hip-hop artist Taio Cruz is far from being a star. But in the new world of pop music, he is certified gold.
Mr. Cruz’s latest album, “Rokstarr,” has sold just 93,000 copies in 12 weeks, according to Nielsen SoundScan, and this week sits at No. 54 on the Billboard 200 chart.
But while he has sold relatively few albums, he has sold 4.9 million copies of two singles from the album, “Break Your Heart” and “Dynamite,” and videos for those singles have been viewed more than 49 million times online. For his label, Mercury Records, that means he is a commercial success.
For decades, the music industry has been looking to the album charts to establish what made a hit. In the past 10 years, though, album sales have plummeted, sales of singles have surged and new sources of revenue have emerged — like fees for music streamed online and ringtone purchases — that are changing the definition of a hot artist.
Still, much of the industry relies on the Billboard 200, the longtime album sales chart, as the primary measure and talking point about an artist’s moneymaking prowess.
“The music industry has trained people to focus on the album chart for 20 years,” said Jay Frank, the head of music for CMT, the country music cable network. “Now they need to get them to focus on something else.”
BigChampagne, a media measurement firm in California, believes there is an opening for a new chart that better captures an artist’s popularity and commercial success. Last month, the company introduced a service, which it is calling the Ultimate Chart, that ranks artists based on the number of albums sold, singles sold, songs streamed online and other factors. The service also ranks sales of albums and singles, though they diverge little from Billboard’s charts.
On the most recent Ultimate Chart, Mr. Cruz is the No. 2 artist. Lil Wayne ranks as the fourth most popular artist, while his most recent album, “Rebirth,” is on the Billboard album chart at No. 89. (The two charts are not always at such great odds. Eminem is the No. 1 artist on the Ultimate Chart while his album sits at No. 1 on the Billboard 200.)
The new charts reflect the shift in music industry revenue. Even established performers like Rihanna, whose latest album, “Rated R,” broke into the top five on the Billboard 200 in 2009, receives half of her revenue through those other avenues, according to Jim Urie, the head of distribution for the Universal Music Group, which owns her label, Def Jam, as well as Mercury.
“We used to have basically a single line on the revenue sheet,” Mr. Urie said. “Now we have many.”
For most labels and artists, though, revenue from those new streams has not made up for the sharp drop in CD sales. While labels would not discuss overall revenue for specific artists, total revenue from recorded music peaked in 1999, at $13.4 billion, according to Forrester Research, and was about half of that in 2009.
But the multiple ways to make money provide hope to a struggling industry and are also changing the kind of music that gets made and promoted. Album sales are often driven by older listeners who typically favor country and soft-rock artists like Taylor Swift and Susan Boyle.
Pop and hip-hop artists like Taio Cruz and Rihanna are sometimes underrepresented on the album chart, as younger fans in particular have moved to buying singles and streaming music online.
In the near future, that could mean more Lady Gaga and Justin Bieber, less Nickelback and Keith Urban.
“It’s becoming clear this year, to the industry and the artists, that when you’re having real hit singles, it has great value,” said David Massey, president of Mercury Records, Mr. Cruz’s label. “They can be more important than the album chart position.”
The Billboard charts have been modified over the years as the music industry changed. Back in 1913, Billboard published a chart showing the popularity of sheet music. In 1945, Billboard magazine introduced a chart displaying the top five albums. Five eventually grew to 200, the number the magazine has stuck with since 1972.
The album charts were largely a guessing game and could be manipulated by music insiders. That changed in 1991, when SoundScan began electronically tracking sales by retailers. The labels signed on to the service, and Billboard used the data for its Billboard 200 chart.
It didn’t take long for the industry to realize that albums usually peaked in sales during their first week of release, rather than build up momentum over time, as they had long thought. That discovery changed the marketing strategy at record labels, said Peter Lubin, a former record executive, putting the focus on the weeks leading up to the release.
“The music industry got very good at creating stories about artist launches,” said David Pakman, a venture capitalist and former chief executive of the digital music store eMusic. “You created a story to get radio programmers to get behind it.”
If a record had a bad first week, Mr. Lubin said, the thinking at a label quickly became, “This record is a loser; if you invest any more money in it, you’ll be a loser, too.”
And no one wants to be a loser. But until a new measurement tool is widely adopted, labels are largely left to their own devices to figure out a profitable strategy and a way to compare their success with the competition.
Cliff Chenfeld, an owner of Razor and Tie, an independent label in New York, said his company tailored a revenue strategy for each project rather than immediately falling back on a calculation of how many albums could be sold.
The singer-songwriter Dave Barnes, an artist signed to Razor and Tie, has never broken the top 50 in the Billboard 200. But Mr. Barnes found success on Christian radio and landed a deal with SongFreedom.com, a site that provides music to wedding photographers and videographers.
The commercial success of that deal, according to Mr. Chenfeld, is not reflected on the Billboard 200, even though its revenue is “considerable, and opportunities like that are viral.”
“The reliance on album sales is very 20th century,” he said.
Bill Werde, the editorial director of Billboard, said its Hot 100 chart lists the most popular songs based on a formula that factors in single sales, radio airplay and online streaming. “We’re constantly evolving what we’re doing and how we do it,” he said. Nielsen, the company that provides the album sales data to Billboard, has started to compile an artist’s revenue streams on a single sheet that it calls a scorecard.
But the top spot on the album charts, like a No. 1 book or a big opening weekend at the box office, remains a salient — and marketable — shorthand for industry success.
“We still fight for the No. 1 spot,” said Lee Stimmel, executive vice president for marketing at Epic Records, a Sony Music label. “It’s still a very important tag to have on a record.”
Today is the one anniversary of the passing of Adam “DJ AM” Goldstein, a man who truly changed the way many DJ’s play today. He was a pioneer who bridged the gap between Hip Hop, Rock, Dance, and everything in between with style and technique. He is truly missed by his family, friends, DJ Community, and most of all his fans. Below are a couple of videos that I like to watch from time to time as well as the Elton John mixtapes he did before his passing. Rest In Peace AM
P.S. The best part of the first video are the last 16 seconds, Real Talk!
The Novation Dicer is Serato Scratch Live’s new best friend! Developed with Serato, this palm-sized cue point and looping controller has been designed to fit exactly where you need it: on your turntables, CDJs, mixer or laptop.
Plug Dicer in, slot it on your turntable/CDJ, and you can instantly set cue points and use them to trigger ‘Hot Cues’. Or, flip Dicer into ‘Auto-Loop’ or ‘Loop Roll’ modes, to trigger loops, or ‘roll’ sections of the track to create climaxes, drops and glitchy breaks. Each ‘mode’ illuminates Dicer’s pads a different colour, so you can instantly see what mode the pads in, even in dark clubs and venues.
The forthcoming Scratch Live 2.1 update will automatically map the Dicer to these functions and provide full LED feedback – red for Hot Cues, green for Loop Roll, and amber for Auto-Loop. Dicer can control all cue-point and looping functions in the current version of Serato Scratch Live 2.0. This requires you to simply ‘learn’ cue-point and looping to Dicer’s pads, using Scratch Live’s MIDI-learn function.
Dicer’s buttons can also ‘learn’ other software functions. So, you can assign different FX to the pads, or trigger samples over the top of your mix, or even browse tracks in your iTunes library!
Dicer was designed by Novation in collaboration with Ean Golden – DJ and curator of DJ Tech Tools. Ean came up with the concept of a controller that fits on the turntable, and his contribution has been crucial in helping Novation design and develop Dicer.
Dicer does not come with its own software, it works in conjunction with Serato Scratch Live or other DJ software such as Traktor Scratch Pro. (CLICK HERE FOR LINK)
Inspired by sport and Nike’s elite performers, Nike Sportswear’s Fall/Holiday 2010 collection looks at Nike’s esteemed history in Running for inspiration. From the early innovation of Bowerman, to the Athletics West program of the late 70’s, Nike’s design team doesn’t just look back at the amazing archives of products, philosophies and stories, but looks to continue to innovate for athletes today. Whether that is in the form of reshaping footwear and apparel for a new era, or taking the best parts of creations of the past and remixing elements to create all new styles. Looking at some alternative running clubs that are surfacing around the world, there’s an obvious movement towards a new way the world see’s running. No longer is the daily runner conservative and single-focused, but they’re creative, influential, and uses running not just as a means to stay fit, but to break away and find a creative space.
NSW DESTROYER: The NSW Destroyer Jacket is Nike Sportswear’s take on a high-school classic, the letterman jacket. Like the AW77, The NSW Destroyer Jacket is released in a number of different ways for Fall/Holiday 2010, for men and women. The challenge wasn’t to redesign the classic letterman jacket, but to improve some of the elements of what was already an iconic piece.
Nike Air Force 1 charity had an auction last week to benefit the Sean Carter Scholarship Foundation. Five pairs of Air Force 1’s were designed in total, with each representing a different World Basketball Festival participating country. Materials range from premium perforated leather to patent leather and details include the custom heel tabs, clear outsole and country-specific insole. Jay-Z owns a pair of each shoe and the pairs being auctioned are the only other pairs in existence. The countries that were represented include the U.S.A., China, Puerto Rico, Brazil, and France. Check out the different designs below.
This week’s new artist spotlight is on L.A. ‘s own Veze Skante. Get familiar with him by taking a look at the footage below shot my bot Derek G and my boy Jay Po & the crew over at Rap Relapse.Com. Shouts to Westside Frank, E-One, Jesse Terrero, and the entire 1st Family crew. For more information on Veze Skante hit up his official website WWW.VEZESKANTE.COM
Check out this sneak peak at a freshly designed Air Force 1 Bespoke by Gary Warnett of online retailer Crooked Tongues. the majority of the upper is composed of a waxed canvas. Minor details such as a navy and orange swoosh are all customized by Warnett to pay tribute to his favorite team, the New York Knicks. A white midsole and gum outsole complete these Bespokes. (CLICK HERE FOR LINK)
Check out Eminem’s NEW video “I Love The Way You Lie” which features Rihanna and the beautiful Megan Fox.