Right as the flowers are blooming in their bright colors, Nike freezes the floral on the latest Air Max 1. The Nike Air Max 1 “Monochrome Floral” takes the tropical print and places it in straight black and white. Up top is the flowery pattern in grey-scale for a base, accented by a metallic silver Swoosh and a black leather 360 mudguard. A white midsole finishes off this monochromatic makeup of the AM 1, which will release when the summer sun goes down on September 30th. Source: NiceKicks.com
Traveling with laptops has become a near-ubiquitous experience for all of us, and many find themselves faced with the challenge of protecting that ever-precious computer against the elements of city life. Those interested in surefire protection might take interest in the latest offering from rising accessories brand Booq, who has just introduced the Cobra pack for the new season. The pack comes well-equipped for the everyday unexpected, built with waterproof rugged ballistic nylon at the exterior and moisture-repellent zippers at the exterior. Under the hood, the Cobra pack features a copper-colored lining throughout the interior, with a separate zippered compartment for added protection of 15-17″ laptops. Leaving no detail unnoticed, the Cobra pack also features ergonomic strap design for supreme comfort, as well as a water bottle/umbrella compartment at the sides. For all this, Booq even includes a bit of insurance: a special Terralinq serial number that Booq itself uses to track lost bags. Head over to the brand’s site to pick up a Cobra pack for yourself. Source: Booq
Fits: 13-17″ Mac, 13-16.4″ PC
Exterior:356 × 457 × 229 mm
14 × 18 × 9 in
Interior: 269 × 394 × 38 mm
10.6 × 15.5 × 1.5 in
Weight: 2.04 kg
Exterior: 1680D nylon
One front zipper pocket containing an open phone pocket.
Two side zippered pockets with drawstring bags, ideal for water bottles or umbrella.
Two zippered back pockets for safekeeping of iPad or valuables.
Two shoulder strap pockets for smartphone or music player.
Laptop and Internal:
Main compartment provides access to one document slip pocket, two open pockets, one zippered mesh window pocket.
Separate, reinforced laptop compartment for up to 15-17-inch Macs or up to 16.4-inch PC laptops.
Back zipper opening allows access to densely padded laptop compartment lined with soft fabrics that won’t scratch your gear.
1680 denier ballistic nylon exterior with water-repellent coating
Silky-smooth nylon lining with genuine Nappa leather trims
High-performance YKK zippers; laptop compartment zipper is water-resistant
Zippered drawstring side pockets
Quilted lining that won’t scratch your gear
Airmesh back padding increases comfort and allows heat to escape
Ergonomically designed strap
Now valued at $159 billion USD, Google surpasses Apple as the world’s most valuable brand in 2014. Having grown by about 40% since 2013, Google tops Apple – leader of BrandZ’s poll for the last three years – by nearly $11 billion USD. It should also be said that the brainchild of the late Steve Jobs saw a decline of about 20% in its brand value from last year. There’s a lot to be said for Apple’s decline and Google’s rise, but as Oscar Yuan – VP at Millward Brown – put it, “Apple’s innovations have been more evolutionary than revolutionary.” Whereas Google has been doing just the opposite with initiatives like GoogleX, Google Glass, smartwatches and so much more. Check out Millward Brown’s annual BrandZ report here and see who else made the list. Source: Hypebeast
Get On Up is directed by Tate Taylor (The Help) and written by Jez and John-Henry Butterworth (Fair Game, The Last Legion) with Steven Baigelman (Feeling Minnesota, Brother’s Keeper). Based on the incredible life story of James Brown (Chadwick Boseman), the film takes a look inside the music, moves and moods of the Godfather of Soul, taking audiences on the journey from his impoverished childhood to his evolution into one of the most influential figures of the 20th century. Viola Davis, Octavia Spencer and Jill Scott also star in the film produced by Brian Grazer and Mick Jagger, and Universal releases it August 1st.
Retro releasing on its own for the first time ever, the Air Jordan 6 “Carmine” finally comes back around. Although the model returned in 2008 as a part of the 6/17 CDP, this is the only time this Air Jordan 6 has released solo since its 1991 origination. This fresh rendition of the famed colorway returns with its original composition, with deep red durabuck base and white leather overlays that are carbon copies, just like the black rubber tongue and midsole. A Jumpman symbol replaces the original Nike Air on the heels of the OG, and an ice blue outsole is integrated in for a refreshing update. Get an up-close and personal look at the “Carmines” with our detailed images below, and tell us if this is a must-have for your collection in the comment section below. Source: NiceKicks.com
Sneakers: AIR JORDAN 6 “CARMINE”
Release Date: May 24, 2014
Dodge has officially unveiled its new Challenger SRT Hellcat, the most powerful Challenger to date from the automaker. Powered by a 6.2L Hemi V8, the Hellcat will be have over 600 horsepower at its disposal. The car will come with a number of driving modes best suited for different surfaces and situations, and power will be channeled through either a six-speed manual gearbox or eight-speed automatic gearbox. Interestingly enough, the car will come with two sets of keys: a red key that unlocks the full power of the car and a black key that only unlocks some of the 600+ horses. Externally, the car boasts a number of modifications including a hood scoop, aerodynamic package, and a vertical-split grille. Expect the Hellcat to be available towards the end of this year. Source: Digital Trends
Having recently pulled the plug on its Music app after just celebrating its one year anniversary, Twitter is rumored to be getting into the music scene again, this time eyeing SoundCloud. According to Re/Code, both platforms share a similar amount of users, with a high portion of Twitter users also posting SoundCloud songs compared to other social media outlets. Twitter has previously tried to incorporate SoundCloud to its music service but record companies interjected due to licensing agreements. As music streaming is a great way to feed advertisement to users, acquiring SoundCloud would be a beneficial move, albeit pricey move, with SoundCloud priced at $700 million USD, a bigger purchase than the $300 million USD Twitter spent on purchasing MoPub last year, a mobile advertising company which looked to boost Twitter’s audience base.
If the acquisition is successful this would mean Twitter would grow in reach, which would likely put pressure on SoundCloud to settle agreements with big music labels to distribute songs at a cost, as SoundCloud current sits in a gray area similar to YouTube in its early days.
Both companies have currently denied comment. Stay tuned for further news via HYPETRAK.
EA has released a new video about Bruce Lee the “mystery fighter” revealed earlier this month for their upcoming MMA game, EA Sports UFC. The video mixes in-game footage of the character in action with videos of the man himself and commentary from game developers and UFC luminaries like Dana White and John “Bones” Jones about the massive influence that the legendary martial artist has had over them and the sport.
“We want to make sure that when you’re controlling Bruce Lee inside the Octagon, you feel like the dragon.” Presumably this involves some combination of blinding speed, insane power, and high-pitched yelping. Source: Digital Trends