Reach Me is written and directed by John Herzfeld (2 Days in the Valley, Don King: Only in America). The drama follows a group of people who all have a connection to a self-help book authored by a reclusive former football coach. An ensemble cast comes together including Sylvester Stallone, Terry Crewes, Kelsey Grammer, Thomas Jane, Kevin Connolly, Kyra Sedgwick, Ryan Kwanten, Tom Berenger, Tom Sizemore, Cary Elwes and rapper Nelly. Millennium Entertainment releases the film October 24th this fall.
After a lighter release in the form of the Nike Air Max Essential “Magnet Grey,” Nike have turned to two of their most beloved silhouettes and revitalized them with a brand new print. The OG 1987 Air Max model and the 30-year-old running Internationalist sneaker have been updated with an allover black and white palm leaf design. The Air Max 1 is given a black leather surround above a clean white midsole, with a grey outsole and white Swoosh on the sides. The Internationalist commits even further to the design, with its upper fully crafted from the all-over print, with a black croc Swoosh and black heel counter, finished with a white midsole and black outsole. Available from size?, you can pick up the Internationalist and Air Max 1. SOURCE: Highsnobiety
In Taiwanese label Less‘ latest collaboration, Bucharest-based illustrator Ghica Popa was invited to reinterpret their logo. The result is the branding “1355″, embroidered on Ebbets Field Flannels snapbacks, available in grey and denim colorways. This is part of the Less x Ghica Popa collection, which features graphic tees and sweatshirts printed with more illustrations by Ghica Popa, alongside a Harrington jacket with Ghica Popa illustrations as the lining. Check out the full collection here. SOURCE: Hypebeast
Now that Apple has released the iPhone 6 and announced plans for the Apple Watch, a big question surrounding the tech giant is how it will handle the acquisition of Beats Music. With digital music sales and downloads declining in recent times, streaming-based music has grown considerably at 32 percent in 2013. This represents a shift in how consumers prefer the availability of their music, which Apple has taken note of without a doubt. With competitors such as Spotify dominating the music streaming industry, it will be interesting to see how Apple reacts and in what direction it will go with the Beats Music service. Only time will tell what Apple’s decision will be. SOURCE: Hypebeast
For 20 years, Derek Jeter could hear Frank Sinatra’s “New York, New York” blare from the Yankee Stadium speakers following one Bombers win after the other.
So when he was asked by Gatorade to pick a song that summed up his career, the Captain went back to Ol’Blue Eyes.
Set to Sinatra’s “My Way,” Gatorade debuted its farewell ad to Jeter online on Thursday. The 90-second, black-and-white ad shows the 40-year-old shortstop roll past a newsstand — with the Daily News prominently displayed — in his chaufferred car before asking the driver to stop and let Jeter walk the rest of the way up River Avenue to Yankee Stadium.
The sportsdrink company gave Adweek the scoop on the spot, and Molly Carter, Gatorade’s senior director of consumer engagement, told the industry mag that Jeter had a hand in every aspect of the campaign — which will air on the Yes Network and Fox this weekend — from picking the Sinatra tune to writing the copy for an ad that will appear in The News and Sports Illustrated before his final game is played next Sunday at Fenway Park in Boston.
“It was a true collaboration between Derek and Gatorade,” Carter told Adweek.
In the video, Jeter strolls up River Ave. surprising fans and even popping into Stan’s, a famous pre- and postgame spot for Yankees fans.
“We’ve been waiting for you to come in here since ‘98 at the least,” a guy behind the bar tells Jeter.
In a new ad from Gatorade, Derek Jeter surprises fans by walking up River Avenue before a Yankees game in July.
“You never invited me,” he responds with a smirk before signing a poster of himself in the bar.
According to Adweek, a portion of River Ave. was roped off before a home game in July and Jeter mingled with fans under the elevated subway tracks and outside of the Stadium. If the people in the video look genuinely shocked to see Jeter on the street, it’s because they actually were. SOURCE: NY Daily News
In celebrating its 15th anniversary 85IVE2 skate shop in Hong Kong has once again teamed up with Stefan Janoski and Nike to release their third shoe collaboration, this time limited edition Lunar Janoskis. The black patent shoes feature a cup sole Lunarlon ensuring maximum comfort, while the updated tongue design adds flexibility and additional support. The 85IVE2 x Nike SB Lunar Stefan Janoskis have been available since September 15.
Hublot presented last night the second installment of their ongoing partnership with NBA basketball star Dwyane Wade – the Classic Fusion Dwyane Wade. The 45mm timepiece is more elegant and sophisticated than the first watch that the two worked on, which focused more on his sports background. Made of polished black ceramic, the red and gold accents perfectly reflect what Wade is best known for. Both a Dwyane Wade logo and his signature have been included on the dial. Limited to 250 numbered pieces, the Hublot Classic Fusion Dwyane Wade will release in the coming weeks.
Once revered for its high-fidelity home audio systems before being rebranded under the Panasonic umbrella, Technics is slated to make its anticipated return to the market next year. To kick off this welcomed resurrection, the Japanese brand will introduced two lines: a high-end reference audio line and a new premium line. The first, the R1 series, is a flagship line of Technics that includes a stereo amplifier with their JENO (Jitter Elimination and Noise-shaping Optimization) digital engine, a noise-minimizing Network Audio Control Player, and its floorstanding SB-R1 speakers. Its premium series, the C700, will also feature a similar, albeit better three-part collection, in addition to a CD player. For a closer look at its forthcoming releases, visit Technics.com. SOURCE: Hypebeast